The Weekly Wrap: Halloween 2014

Posted on Oct 31, 2014 8:16:58 AM by Ali Desjardin

Happy Halloween and welcome to the Weekly-Wrap! Here are some treats! Curl up with a nice bowl of Halloween candy and get your read on!

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Engaging the "YOLO" Generation in Insurance and Employee Benefits

Posted on Oct 29, 2014 10:06:00 AM by Carol Lin

The generally unsexy topic of insurance and benefits is the equivalent of CSPAN to anyone below the age of 35. At least, that seemed to be the general consensus during last year’s open enrollment season, when the government launched a sizeable campaign to connect specifically with millennials (remember President Obama’s interview with Zach Galifinakis and the #GetCovered celebrity endorsements?), the reportedly apathetic “young invincibles,” through non-traditional methods of outreach.

The government’s efforts to use social media seemed like an appropriate tactic to engage a generation that grew up with Facebook and Twitter and were largely successful. In fact, the White House “didn't just live up to open enrollment expectations, it exceeded them.” But this year’s open enrollment period is less than half as long as last year’s, and those that didn’t participate in last year’s enrollment are likely the less-motivated, somewhat-reluctant portion of the population. So how can the marketplace avoid the sophomore slump, and why should we bother with targeting young people?

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The Benefits of Amazing Employee Benefits

Posted on Oct 27, 2014 2:05:00 PM by Ali Desjardin

Employers like Facebook and Apple recently announced that they have started to offer to cover up to $20,000 in costs for women who want to freeze their eggs, under their surrogacy and fertility policies. While that may strike some as a bit strange, this is not the first instance of employee benefit offerings stretching past the norm.

A recent survey showed that 95% of Americans consider a job’s perks and benefits before ‚Ä®deciding to either stay in a position or accept an offer. In a previous blog post, I outlined the importance of understanding workplace benefits, and clearly it matters to the great majority of prospective employees. So employers, have you thought about the cool, new ways that you are going to innovate your benefits package for 2015?

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